New shop to build the Marttiini brand
The Marttiini knife is high-quality Finnish brand, well known in its home country. In order to respond to the challenge of its design and gift shop competitors, Marttiini renewed its outlet by Helsinki Senate Square. “We wanted to make an attractive shop – in fact, a real sight to see. Not only that, but we wanted to take women into account – one of our continuously growing customer groups,” explains the company’s managing director, Päivi Ohvo.
The retail outlet’s materials incorporate traditional belt-knife materials – wood, steel and leather. The furniture design is a combination of modern age and tradition. The space has been planned with emphasis on the sales event, as well as on presentation and storage of products.
The shop has been a commercial success: both sales and average purchase totals have increased significantly.
Articles from the international magazines: Frame/Marttiini Shop | Dezeen/Marttiini Shop
Marttiini Shop in World Architecture News' WAN Awards' "long list": WAN long list