Retail Design
Happy Food Store, Stockholm
Finnish organic and health store Ruohonjuuri wanted to launch its international expansion with a new store in Sweden. The Happy Food Store opened its doors on January 11th, 2018 on Sveavägen, in the heart of Stockholm.
Trendy and exciting store concept draws the crowds
Stockholm is known for its highly competitive retail environment. The Swedes are excellent at creating immersive retail experiences and the shoppers are extremely discerning and know what they like.
Ruohonjuuri did their market research and used it to perfect their on trend and hugely appealing Happy Food Store concept, which brings together customer experience, customer service, product range, physical stores, visuals and multi-channel retail opportunities.
The concept is based on Ruohojuuri’s history and strong values. The use of brick references the iconic railway warehouses that once stood opposite the Finnish parliament in Helsinki and where Ruohonjuuri first started out. The wood used to make the in-store furniture was sourced from recycled pallets.
Creating a stand-out visual identity and delivering a high-quality customer experience were also a key part of the design process. Natural cosmetics is a huge trend at the moment and has its own dedicated department at the Happy Food Store. A collaboration with the Green Street café and delicatessen is another important part of the store’s appeal.
The design process
We were responsible for the Happy Food Store concept design as well as project design and management. We used our collaborative design approach and the sprint method to create the concept. The purpose of this approach is to get everyone working together.
The successful concept was created by a highly committed and enthusiastic team comprising dedicated professionals from Amerika as well as Werk Retail and Ruohonjuuri.
facts
Subject:
Happy Food Store, Stockholm
Customer:
Ruohonjuuri Oy
Timeframe:
2017-2018
Scale:
230 sq m
#designbyamerikka:
Store concept design, interior and spatial design and project management. We also continue to collaborate with Ruohonjuuri in Finland on ongoing store design and concept development across a number of different sites.
Top 3
- Created a clear narrative based on the company’s history and values
- Maximised kerb appeal and general attractiveness
- Created an immersive and memorable customer experience
Project team
- Amerikka team: Teemu Nojonen, Tomi Jokinen ja Jere Gröhn
- Ruohonjuuri Oy (client)
- Werk Retail
__________________
Does your space need development? Don’t hesitate to reach out—no matter the size of your project, we’ll work together to find the best solution for your specific needs!
You might also be interested in
Ruohonjuuri´s flagship store
Sustainable Ruohonjuuri flagship store
