Flagship store for Rajala Pro Shop in distinguished historic building
The role of street-level stores has changed. To compete with the world of online shopping, a retail store can’t be merely a distribution channel: rather, it should offer experiences as well as excellent service. Rajala Pro Shop wanted to establish its new specialist photography store in Helsinki’s historically significant Main Post Office hall with this mindset.
This exemplary functionalist building, completed in 1938, set the requirements for planning: the solutions were achieved in Rajala’s spirit with emphasis on the exclusive atmosphere of the Main Post Office hall. The shop is spacious, bright and elegant, with focus on showcasing the products. It’s easily navigated and inspires visitors to delve deeper into the world of photography.
The flagship store’s services were designed to meet the needs of professionals and entry-level hobbyists alike. In addition to a comprehensive product selection, the shop features an extensive range of services – from starting to take pictures to post-processing. Products are in the hall and services are grouped at the Main Post Office’s original service counter. On the side is a Pro Lounge area for professionals. The store also has a café, where visitors can ponder decisions or simply enjoy the atmosphere.
The shop opened in June 2013.